Interval Research Corporation

Professional Experience:

INTERVAL RESEARCH
December 1994-present

Founder, VP Product Development: Fieta Inc.

Fieta Inc. is an Interval Research start up company that intends to be the leading provider of online photo sharing products and services. Fieta’s unique user interface (the LinkWand device and photo story web site) will be the solution of choice for consumers wanting to share photo stories remotely.

· Business development- Transferred research project into advanced development, developed a business plan and demonstrated the product offering to venture capitalists, potential partners and corporations.

· Product development- Managed product development effort of hardware appliance, web site and backend server. Hired vendors to ramp up production while simultaneously staffing internally. Managed team of 30+.

Project Coordinator, Member of Technical Staff

· Consumer research- Developed and managed consumer research project to understand how people use technology to document their lives.

· Design- Designed and built functional prototype hardware/software integrated systems. Tested prototypes with end users in homes, usability labs and focus group facilities.

· Business opportunity- Incorporated business analysis into research phase to inform design decisions.

Member of Technical Staff

· Designed user scenarios and interface prototypes for future networked home applications and wearable computers.

· Designed museum kiosks for the "Portable Effects Exhibit", an interactive exhibit that invited museum visitors to explore what they carry and why. The exhibit displayed at the Exploratorium in San Francisco, New York University and the San Jose Tech Museum.

APPLE COMPUTER
August 1987-December 1994

Sr. Human Interface Designer / Project Manager: Macintosh Portables

· Designed and managed development of the PenLite Notebook, a pen based Macintosh note taking application. The PenLite Notebook used Stamps; a patented user interface technology for marking and searching unrecognized 'ink'.

Human Interface Designer / Project Manager: Advanced Technologies, Human Interface Group

· Lead interdisciplinary team to design, prototype and test concept systems for future hand held computers. Investigations included: Scribe, a pen and touch screen based notebook and Ansel, a digital camera and pen based imaging device/personal digital photo album.

· Managed university research grants to visualize future computer applications through product scenarios, storyboards and prototypes.

· Managed project to visualize the Advanced Technologies collective ideas for user interface beyond the Macintosh.

HEWLETT PACKARD LABS
March 1985-August 1987

Member of Technical Staff: Interface Technology Laboratory

· Designed and produced video and computer animated user interface prototypes for technologies under development within the lab. Research areas included: computer supported cooperative work, agents and hand writing recognition.

· Designed the user interface and end user documentation for ImageOne, a paint program developed within HP Labs for use on the HP UX series 200/300 AI workstation.

· Member of Corporate User Interface Strategy Council investigating the unification of user interfaces across HP products.

VIA VIDEO
July 1984-January 1985

Human Factors Design Specialist

·    Designed and developed the user interface specifications and documentation for System II, an IBM PC based computer graphic paint system for design professional.

Marketing Support Representative

·    Developed instructional support materials and taught product training classes for marketing and sales.

MATTEL ELECTRONICS
November 1982-August 1983

Industrial Designer: Technology and Planning

· Developed and implemented a prototype user interface called, "LAURIE," a home management software application that ran on a future generation Intellivision product.

· Designed industrial design product housings for Intellivision joysticks and hand controllers.

Internships:

· McCulloch Corporation
Summer 1982

· NCR Corporation
Summer 1981

· Garrett Airesearch
Summer 1980, Winter 1981

Education:

California State University, Long Beach

Bachelor of Science in Industrial Design - 1982

Professional Affiliation:

· ACM SIGCHI (Association for Computing Machinery Special Interest Group in Computer-Human Interaction)

Publications and Presentations:

Arent, M., Lieberman, H., and Vertelney, L. Two Disciplines In Search of an Interface: Reflections on a Design Problem. The Art of Human Interface Design. Addison Wesley (San Francisco, CA, 1990), pp. 45-55.

Baecker, R., Buxton, W., Greenberg, S., and Grudin, J. Readings in Human-Computer Interaction: Toward the Year 2000. Morgan Kaufmann Publishers, Inc. (San Francisco, CA, 1995), pp. 142-146.

Bauersfeld, P., Gomoll, K., Mountford, S.J., and Vertelney, L. Designers: Meet Your Users. (Panel) Proceedings of the Conference on Human Factors in Computing Systems. (Seattle, WA, April 1990), pp.439-442.

Booker, S. and Vertelney, L. Designing the Whole-Product User Interface. The Art of Computer Interface Design. Addison Wesley (San Francisco, CA, 1990), pp. 57-63.

Buxton, B., Krueger, M., Laurel, B., Mountford, S.J., and Vertelney, L. Drama and Personality in User Interface Design. (Panel) Proceedings of the Conference on Human Factors in Computing Systems. (Austin, TX, April 1989), pp. 105-108.

Vertelney, L. Using Video to Prototype User Interfaces. SIGCHI Bulletin, Vol. 21, Number 2, (October 1989), pp. 57-61.

Vertelney, L. Designing for the Future: What the user wants, needs and desires. Invited speaker at the Usability Professionals Association National Conference (Washington DC, June 1998).

Vertelney, L. Designing for the Future: What the user wants, needs and desires. Invited speaker at BAYCHI, the San Francisco chapter of the SIGCHI. (Palo Alto, California, July 1998).

Tutorials:

Bauersfeld, P., Gomoll, K., and Vertelney, L. User-Centered Prototyping: Process and Product. UCLA Extension Short Course offered by the Department of Business, Engineering and Management. (Los Angeles, CA, 1991-1998).

Curtis, G., and Vertelney, L. Storyboards and Sketch Prototypes for Rapid Interface Visualization. Tutorial 33 of the Conference on Human Factors in Computing Systems. (Seattle, WA, April 1990).

Gomoll, K., and Vertelney, L. User Interface Design for Industrial Designers. Visiting lecturer at the Royal College of Art. (London, England, June 1990).

Vertelney, L. User Interface Design for Industrial Designers. Visiting lecturer at California State University Long Beach. (Long Beach, California, Spring 1990).

Vertelney, L. User centered product design. Visiting lecturer at the Royal College of Art. (London, England, April 1997).

Book Illustrations:

Knaster, S. and Winkler, D. Cooking with HyperCard. Bantam Books (1990).

Tognazzini, B. Tog on Interface. Addison Wesley (1991).

Patents:

Vertelney, L., et al. A User Interface System Having Programmable User Interface Elements. (Issue number: 5,202,828, April 1993).

Vertelney, L., et al. Interactive Memory Archive. (Reference docket number: INT1P031/JEA/MRO, December 1999).

·	Business development- Transferred research project into advanced development, developed a business plan and demonstrated the product offering to venture capitalists, potential partners and corporations.
·	Product development- Managed product development effort of hardware appliance, web site and backend server. Hired vendors to ramp up production while simultaneously staffing internally. Managed team of 30+.

·	Consumer research- Developed and managed consumer research project to understand how people use technology to document their lives.
·	Design- Designed and built functional prototype hardware/software integrated systems. Tested prototypes with end users in homes, usability labs and focus group facilities.
·	Business opportunity- Incorporated business analysis into research phase to inform design decisions.

·	Designed user scenarios and interface prototypes for future networked home applications and wearable computers.
·	Designed museum kiosks for the "Portable Effects Exhibit", an interactive exhibit that invited museum visitors to explore what they carry and why. The exhibit displayed at the Exploratorium in San Francisco, New York University and the San Jose Tech Museum.

·	Lead interdisciplinary team to design, prototype and test concept systems for future hand held computers. Investigations included: Scribe, a pen and touch screen based notebook and Ansel, a digital camera and pen based imaging device/personal digital photo album.
·	Managed university research grants to visualize future computer applications through product scenarios, storyboards and prototypes.
·	Managed project to visualize the Advanced Technologies collective ideas for user interface beyond the Macintosh.

·	Designed and produced video and computer animated user interface prototypes for technologies under development within the lab. Research areas included: computer supported cooperative work, agents and hand writing recognition.
·	Designed the user interface and end user documentation for ImageOne, a paint program developed within HP Labs for use on the HP UX series 200/300 AI workstation.
·	Member of Corporate User Interface Strategy Council investigating the unification of user interfaces across HP products.

·	Developed and implemented a prototype user interface called, "LAURIE," a home management software application that ran on a future generation Intellivision product.
·	Designed industrial design product housings for Intellivision joysticks and hand controllers.

·	McCulloch Corporation	Summer 1982
·	NCR Corporation	Summer 1981
·	Garrett Airesearch	Summer 1980, Winter 1981